Novated Lease Client: DOOH Display Campaign
DOOH’s impact extended well beyond initial exposure, with Display retargeting amplifying its influence across the customer journey.
Together, the channels drove stronger engagement, accelerated conversion and increased the effectiveness of Search.
Key takeaway: DOOH created the initial influence, while Display sustained engagement and helped turn that exposure into action, ultimately making Search more effective.
Re-engaging DOOH audiences through Display generated 627 clicks, 15% of page visits, and 7% form submissions
Users converted 5.5 days sooner when Display joined the channel mix - a 36% shorter journey
Users exposed to both DOOH and Display recorded a 2.45x higher Search conversion rate than users exposed to DOOH alone
Programmatic DOOH Influence
pDOOH goes beyond building awareness, it creates demand and influence that extends across Search, digital channels and increasingly organic AI-driven discovery.
