Foxcatcher Launches WorldView Atlas AI to Boost Media Performance

Foxcatcher has launched WorldView Atlas AI, a proprietary intelligence layer integrated into its WorldView platform, designed to help clients achieve stronger performance, faster execution, and smarter optimisation

WorldView Atlas AI uses agentic workflows to semi-automate operational tasks including campaign setup and implementation, performance, and reporting. By reducing manual workload, the platform enables Foxcatcher’s trading specialists to dedicate more time to strategic planning, optimisation, and delivering measurable business outcomes for clients.

Atlas AI is built to support, not replace, human expertise. The system augments trading specialists, ensuring every strategic decision remains human-led, while the technology manages repetitive, time-intensive processes behind the scenes. Clients benefit from increased efficiency without losing the hands-on expertise, transparency, or governance they expect.

Andrew Molan, Head of Technology, said: “WorldView Atlas AI is the natural evolution of our platform. By automating a significant portion of operational workflows, we’ve empowered our traders to focus on strategic optimisations that directly drives campaign performance.”

Varun John, General Manager said: “ The efficiency gains we’ve achieved have been transformative. They’ve allowed our teams to concentrate on what matters most; delivering and improving upon our clients’ KPIs."