Foxcatcher's Atlas AI is coming for the spreadsheet hell inside media agencies

Mediaweek Australia sat down with Foxcatcher’s Varun John and Andrew Molan to learn how agencies can make it work for them using Atlas AI, the latest intelligence upgrade to proprietary media and analytics platform, WorldView.

Everyone in media is talking about AI right now - usually somewhere between “this will change everything” and “please don’t let it break the workflow.”

Atlas AI, launched through Foxcatcher, is trying to land in a more practical place. Built on top of the company’s proprietary WorldView platform, the system serves as an intelligence layer spanning media trading and campaign analytics, unifying campaign data, audience behaviour, engagement signals, and performance modelling into a single operating environment.

The goal is less about replacing traders and more about removing the spreadsheet-heavy grunt work that slows teams down.

Foxcatcher says Atlas AI has already reduced some operational inefficiencies by up to 70%, while giving teams faster reporting, deeper optimisation insights and real-time visibility across an increasingly fragmented advertising market.

Still confused? Don't worry. Read the full interview with Varun and Andrew here - https://www.mediaweek.com.au/atlas-ai-media-trading-worldview